ANALISIS PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP MINAT MENGGUNAKAN MOBILE PAYMENT (Studi pada Pengguna Aplikasi Pembayaran OVO)
نویسندگان
چکیده
Penerimaan teknologi baru telah menjadi salah satu bidang terpenting dalam informasi Dampak rendahnya minat konsumen untuk melakukan sistem pembayaran non tunai (online) masalah penting karena berhubungan dengan proses keputusan seseorang menggunakan tunai. Saat ini belum secara optimal layanan yang ditawarkan oleh mobile payment. Upaya memprediksi atau perilaku penerimaan diantaranya dilihat dari perceived usefullness dan ease of use. 
 Tujuan penelitian dilakukan mengetahui gambaran behavioral intention, Perceived Usefulness, aplikasi payment OVO para konsumen. Jenis digunakan adalah deskriptif verifikatif, metode explanatory survey teknik purposive sampling jumlah sampel 150 responden. Teknik analisis data path analysis alat bantu software komputer SPSS 18.0.
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ژورنال
عنوان ژورنال: Airlangga Journal of Innovation Management
سال: 2022
ISSN: ['2722-5062']
DOI: https://doi.org/10.20473/ajim.v3i1.39463